The influence of viral videos has transformed the way we interact, communicate, and consume narratives. For eCommerce enterprises, crafting viral marketing videos can effectively captivate specific audiences, prompt immediate responses, and generate extensive, natural visibility.
The Benefits of Video PPC Strategies
Incorporating video advertisements into your eCommerce PPC strategies can offer a multitude of benefits, whether it be for showcasing product demonstrations or sharing customer testimonials.
1. Better Brand Recall
Video ads are more effective at grabbing attention compared to text or images on their own. According to a survey by Industry Dive, 72% of consumers prefer video content over text for receiving branded marketing information.
Creating impactful video ads is crucial in a competitive market to establish a strong brand identity. Engaging visuals and storytelling help users better understand the information being shared and set your brand apart from others.
2. Higher Return On Investment (ROI)
According to a report by Wyzowl, more than 90% of marketers have reported achieving a positive return on investment from video content, which is an increase from 87% in 2022. Video has emerged as one of the most efficient and effective means to engage with your target audience. When viewers are emotionally invested in the content, they are more inclined to take action, such as making a purchase or completing a form.
3. Greater Reach and Brand Awareness
Effective viral advertising campaigns have the power to boost brand awareness. Expertly crafted videos can quickly go viral on various social media channels, reaching a large audience in a short span of time. This broad exposure has the potential to draw in new customers and drive conversions.
10 Innovative Video Marketing Examples
Let’s examine some successful brands that have harnessed the power of video marketing to demonstrate its effectiveness.
1. Glozmo
Glozmo’s viral marketing video demonstrated the power of their car-cleaning wipes and sprays in under a minute. The video kicked off with a DIY car painting demonstration and concluded with the car being effortlessly wiped clean and gleaming using their products. This viral ad garnered an impressive 389 million views within just five months.
2. Liekick
Liekick’s Kick Speed™ Roller Skate Shoes viral video marketing campaign highlights the significance of concise and impactful content. Within a mere 20 seconds, the video successfully engaged the audience and effectively showcased the product’s distinctive capabilities. This standout example of video marketing in 2023 garnered approximately 20 million views within a span of nine months.
3. Volvo Trucks
When looking at the most viral videos in history, it’s impossible to ignore the unforgettable Volvo Trucks commercial featuring Jean-Claude Van Damme. This iconic ad, designed to demonstrate the reliability and accuracy of Volvo’s dynamic steering, showcases the martial arts legend and actor executing a perfect split between two moving trucks. What makes this video even more remarkable is that it was filmed in just one continuous take!
With its bold stunt and impeccable camera work, this advertisement has rightfully secured a spot among the most successful viral marketing campaigns ever created.
4. Old Spice
Regarded as one of the most successful viral marketing videos, Old Spice’s “Smell Like a Man, Man” campaign garnered an impressive 5.6 million views on YouTube in just one day. The campaign featured former American football player Isaiah Mustafa, who effectively incorporated humor and broke the fourth wall to engage with viewers.
Before this innovative advertisement, Old Spice encountered difficulties in competing with brands like Axe, known for their appeal to younger demographics. Nevertheless, by the close of 2010, Old Spice had established itself as the top choice for body wash among American men, experiencing a remarkable 125% increase in sales.
5. Dollar Shave Club
At a cost of just $4,500 to produce and one day to film, this viral marketing video completely shook up the men’s grooming products industry.
Upon its release, the ad caused Dollar Shave Club’s website to crash. Once it was up and running again the next day, the company had gained 12,000 new subscribers for their $1 monthly razor service. Additionally, the campaign quickly accumulated an impressive 3 million views in its initial days.
What sets this campaign apart as one of the most viral advertising successes is its clever storytelling and humor. It effectively demonstrated how the service addressed customer needs in a unique and entertaining way.
Within three months, the video had gained 4.75 million views and has since surpassed 28 million views.
6. Greggs
Launching a new product is a major achievement, and it’s crucial to make a lasting impact. Greggs, a popular British bakery chain, certainly made a memorable mark when they introduced their vegan sausage roll.
Their innovative marketing campaign took the form of a viral video that hilariously parodied well-known Apple commercials, showcasing the sausage roll as a high-tech device. The clever and witty descriptions of the product caught the audience’s attention and made a lasting impression. The video quickly gained traction, amassing over five million views in just two weeks.
7. Android
Android captured the attention of animal enthusiasts globally with a captivating two-minute viral video ad campaign. Showcasing an array of charming animal friendships set to a soothing soundtrack, Android underscored its competitive advantage over Apple – its open platform facilitating effortless integration with various devices.
Through this viral ad campaign, Android demonstrated the profound impact of connecting with audiences on an emotional level.
8. Dream Crazier (Nike)
Nike has built a reputation for producing some of the most iconic viral advertisements in history. One such campaign was a 90-second viral ad that showcased female athletes and redefined the famous tagline, “Just Do It.” Titled “Dream Crazier” and narrated by Serena Williams, the ad quickly gained over 6 million views on YouTube and surpassed 28 million views on Twitter in just one day.
9. Dove
Among the top viral advertisements, Dove’s Real Beauty Sketches stands out for its emphasis on self-esteem and body image.
In this short film, a sketch artist, trained by the FBI, drew women based on their self-descriptions. The initial sketches depicted the women’s self-perceptions, while subsequent drawings were based on how strangers viewed them.
This viral advertising campaign effectively elicited emotions and connected with a broad audience. The video was shared in 25 languages on 33 of Dove’s YouTube channels and has garnered views in over 110 countries.
10. Shopify
This Shopify advertisement expertly showcases the impact of video storytelling. From the very beginning, viewers are immediately introduced to Jess, the protagonist of the narrative. This relatable character helps to captivate the audience and motivate them to take the desired actions.
Key Elements of Viral Video Marketing Campaigns
In order to enhance video engagement and broaden your audience reach, it is essential to prioritize the following aspects in your video ads:
1. Video Storytelling and Emotional Appeal
Whether your goal is to convey your brand’s narrative or market a product, video storytelling holds significant importance. By including relatable characters, authentic conversations, and meaningful messages, you can evoke emotional reactions from viewers, prompting them to retain and distribute your content.
Furthermore, favoring emotional bonds over aggressive sales strategies can sway consumer decisions. Research shows that about 70% of individuals who exhibit a strong emotional response to an advertisement are more inclined to make a purchase (according to Unruly ShareRank Data). Through the creation of viral marketing videos, your audience is more likely to interact with your brand and recommend it to others.
2. Brevity and Impact
In today’s fast-paced digital age, individuals have limited time and shorter attention spans. This is why the most successful viral advertisements are typically short and to the point. They effectively communicate their message in a concise manner, grabbing viewers’ interest within seconds and holding it until the conclusion. Furthermore, shorter videos are easily consumed and shared across different online platforms.
3. High-Quality Video Production
Quality camera work and crisp audio are crucial in enhancing video engagement and delivering messages effectively. By focusing on top-notch video production components like scriptwriting, editing, cinematography, sound design, and visual effects, you can showcase professionalism and meticulous attention to detail. Staying updated with current video marketing trends ensures that your content resonates with audience preferences and meets their expectations.
