Author: Santonu Kumar Dhar FCMI

Social media marketing (SMM) has evolved from a luxury to a business necessity. In today’s digital landscape, nearly everyone is active on various social platforms, offering businesses an unparalleled opportunity to connect with their target audience. As holiday sales consistently rise year after year, brands can capitalize on this trend, especially with the surge of online shopping during the festive season. A well-executed social media strategy can drive traffic to online storefronts, boost engagement, and, ultimately, increase sales. In fact, recent data highlights that 90% of holiday shoppers prefer shopping online. This presents a golden opportunity for businesses to strategically…

Activists and regular users joined forces to advocate for tech regulation out of concerns regarding privacy and the potential misuse of data to violate human rights. A 2021 report by Freedom House indicated that over 40 countries had taken steps through legislation or administrative measures to regulate technology companies. The 2018 scandal involving Cambridge Analytica’s exploitation of Facebook data triggered a wave of criticism not only against Facebook but also other major tech giants. This led to calls for increased accountability from tech companies and greater government oversight to prevent future breaches of user privacy. However, fast forward four years…

Businesses looking to generate leads online must allocate resources towards effective digital marketing strategies. One of the most powerful approaches is Search Engine Optimization (SEO), which enhances a website’s visibility to attract organic traffic. However, SEO can be costly, which is why many small businesses turn to affordable or cheap SEO packages. But are these low-cost services worth it? This guide explores the pitfalls of cheap SEO services, what to look for in affordable SEO packages, and why quality SEO is a better long-term investment. The Challenge of Choosing an SEO Provider Identifying the right SEO company can be difficult…

The power and reach of social media platforms like Facebook and TikTok are undeniable, as evidenced by the staggering 4.7 billion active users worldwide reported by Statista as of July last year. In a world with a global population of around 8 billion, social media users account for a significant portion of the entire population. This makes social media a vital revenue stream for businesses looking to connect with their target audience. However, in the crowded online landscape, having the right expertise and leveraging technology is crucial for brands aiming to succeed in the competitive digital realm. To effectively drive…

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for digital marketers and website owners. One of the latest advancements in the field is the use of Bing AI search technology to analyze and understand website content. This has sparked a debate among SEO experts about how this innovation will impact the future of SEO practices. In this blog post, we will explore how Bing AI search uses website content and discuss the potential implications for the future of SEO. Let’s dive in and uncover the possibilities that lie ahead in the realm…

Google is constantly updating its search algorithms to provide users with the most relevant and high-quality content. With the rise of artificial intelligence (AI) technology, Google has introduced new search guidelines specifically tailored for AI-generated content. These guidelines aim to ensure that AI-generated content meets the same standards of quality and relevance as human-generated content. For businesses and digital marketers, understanding and adapting to these new guidelines is crucial for maintaining and improving their search engine optimization (SEO) strategies. In this blog post, we will explore what Google’s new search guidelines for AI content mean for SEO and how businesses…

Building a successful eCommerce website is essential for businesses aiming to expand their reach, boost revenue, and compete in today’s digital marketplace. However, creating an online store that performs well requires more than just launching a site. It involves strategic planning, innovative design, and the right tools to ensure success. Whether you’re just starting out or looking to enhance your existing store, this guide will walk you through key aspects of creating a high-performing online store, including design strategies, user experience optimization, and actionable tips for conversion-focused development. Why Invest in Professional eCommerce Website Design? First Impressions Matter Your website’s…

In the ever-evolving world of SEO, keeping up with Google’s updates is essential for maintaining search engine rankings and website visibility. One of the most significant changes to date is the evolution of E-A-T into E-E-A-T, with the added “E” standing for “Experience.” This adjustment highlights the importance of not just expertise, authoritativeness, and trustworthiness but also personal, real-life experience in assessing the quality of content. The shift underscores that content produced by someone with practical experience on a topic is more credible than content without such experience. In this updated article, we’ll explore the importance of E-E-A-T for search…

In today’s digital age, search engine optimization (SEO) has become a crucial factor for businesses striving to boost their online visibility. With ever-evolving trends and data-driven insights, brands must adapt, monitor, and refine their strategies to ensure long-term growth in the competitive world of digital marketing. To optimize your efforts and improve rankings, understanding SEO key performance indicators (KPIs) is vital. These metrics allow you to evaluate your SEO success, measure campaign performance, and identify areas for improvement. In this guide, we’ll explore the most critical SEO KPIs, their relevance, and how to use them effectively. How to Track SEO…

In the ever-evolving world of SEO, keeping up with Google’s advancements is crucial for maintaining online visibility. Despite the increasing sophistication of Google’s algorithms, many businesses continue to rely on outdated optimization tactics like targeting single keywords. This approach is losing its effectiveness as Google’s natural language processing (NLP) capabilities have become more adept at understanding the context and relationships between different pieces of content. To boost your chances of ranking for multiple keywords—and not just a select few—it’s time to upgrade your on-page SEO strategy. One highly effective method to elevate your SEO efforts is through keyword clustering. This…