Author: Santonu Kumar Dhar FCMI

Imagine this classic dilemma: If a tree falls in the forest and no one is around to hear it, does it actually make a sound? In a similar vein, if you have a revolutionary product or service but no one is aware of it, does your business truly exist? The answer to both scenarios is a resounding NO. Boosting your visibility on search engine results pages (SERPs) is crucial in today’s digital landscape. Ensuring that your offering is visible to everyone is key. When it comes to increasing your online presence, you essentially have two options: investing in pay-per-click (PPC)…

When executed correctly, search engine optimization (SEO) has the potential to enhance your rankings on the largest search engine in the world – Google – and drive increased traffic to your website. However, optimizing your site for search engines is only part of the equation when it comes to converting visitors into customers. Various elements can influence whether users will make a purchase, submit an inquiry, or reach out to your business. Consider the scenario where a well-executed SEO strategy successfully directs users to your website. Yet, upon arrival, they are met with a poorly designed, slow, and disorganized site.…

If you believe that Search Engine Optimization (SEO) is solely about catering to Google’s preferences through the right keywords, it’s time to reconsider. The year 2024 is poised to spotlight the significance of relationship-building in the SEO landscape. Undoubtedly, Artificial Intelligence (AI) and machine learning are experiencing a surge, streamlining numerous tasks and even assuming decision-making roles. However, the ultimate objective remains connecting with genuine individuals – your target audience. Hence, preparing your SEO strategy for 2024 holds significant importance. It involves staying abreast of SEO algorithm modifications and comprehending your audience’s preferences and online behaviors. Our blog aims to…

Data is now a crucial resource for numerous businesses in today’s world. It enables companies to collect valuable insights that shape their digital marketing tactics. Additionally, this data can be leveraged to craft personalized campaigns that effectively reach the intended audiences. As digital marketing has surged in popularity in recent years, marketers have traditionally turned to third-party data to fuel their campaigns. However, there has been a shift towards a privacy-centric approach as many tech firms are steering away from third-party cookies and data brokers. What Is First Party Data? First-party data, also known as first party data, is the…

Navigating uncharted territories can be challenging, especially when they are unfamiliar. The same can be said for businesses venturing into a new international market. This is where international search engine optimization (SEO) comes into play, serving as the key to connecting with a global audience. The potential rewards of implementing SEO strategies are no secret. By optimizing your website effectively, you can propel it to the top of search engine results pages (SERPs), attracting a continuous flow of organic traffic. Surprisingly, many businesses are still hesitant to invest in SEO internet marketing services, despite the significant benefits it can offer.…

The influence of viral videos has transformed the way we interact, communicate, and consume narratives. For eCommerce enterprises, crafting viral marketing videos can effectively captivate specific audiences, prompt immediate responses, and generate extensive, natural visibility. The Benefits of Video PPC Strategies Incorporating video advertisements into your eCommerce PPC strategies can offer a multitude of benefits, whether it be for showcasing product demonstrations or sharing customer testimonials. 1. Better Brand Recall Video ads are more effective at grabbing attention compared to text or images on their own. According to a survey by Industry Dive, 72% of consumers prefer video content over…

As businesses, we understand the significant impact that artificial intelligence (AI) has had on search in recent years. AI-powered search has revolutionized how consumers find and explore products online, providing more personalized and context-aware results through advanced algorithms and machine learning. Online reviews play a crucial role in influencing consumer decisions and search engine rankings for businesses, making it essential to prioritize online review management more than ever before. In this blog post, we will delve into the concept of AI search, its implications for online reviews, and how businesses can capitalize on this trend. Here’s a preview of what…

In today’s digital age, having a solid online presence is crucial for any business looking to thrive in the competitive market. Two key strategies that can significantly impact your online visibility and success are Search Engine Optimization (SEO) and Social Media Marketing. When these two powerful tools are integrated and work together seamlessly, the results can be truly remarkable. In this blog post, we will explore how to effectively combine SEO and social media marketing to achieve the best possible outcomes for your business. Drawing the Lines: Social Media vs. SEO Social media platforms like Facebook, Instagram, and X (formerly…

Optimizing your brand’s online presence through search engine optimization (SEO) is crucial for expanding your customer reach and increasing your revenue. Since SEO is an ongoing process that requires a significant investment of time and resources, it is important for businesses to focus on maximizing their return on investment (ROI). Effective measurement of ROI in SEO plays a key role in fine-tuning your tactics, minimizing resource waste, and guaranteeing long-term profitability. Why SEO Is a Profitable Investment SEO involves enhancing both the quality and quantity of online traffic generated from search engines. By implementing effective strategies, it can boost brand…

There could be various factors that are hindering your success in the digital landscape. In this blog post, we will explore the common reasons why your SEO progress might be stalling and provide actionable tips to help you overcome these obstacles. Let’s dive in and uncover the factors that could be slowing down your SEO progress. 1. Keywords Aren’t as Competitive as You Think! The more competitive a keyword or phrase is, the longer it will take to rank higher in search engine results. If you are new to SEO, it is important to focus on long-tail keywords with lower…