Author: Santonu Kumar Dhar FCMI

Even though search engine optimization (SEO) and online reputation management (ORM) are separate strategies, they are interconnected and have a similar goal. SEO and ORM collaborate to not only increase visibility online but also to maintain a positive image that reflects favorably on you or your brand. A Look at SEO Online Reputation Management (SEO ORM) Search Engine Optimization (SEO) is a strategy aimed at improving your website’s visibility in search engine results pages (SERPs) by optimizing various elements of your site, such as content, keywords, structure, and user experience. By employing SEO tactics, you increase organic traffic to your…

In today’s digital era, Pay-per-click (PPC) advertising has become essential for businesses. With its precise targeting options and cost-efficiency, PPC offers a plethora of opportunities to engage with potential customers and drive revenue growth. However, the downside is that unscrupulous individuals can undermine your PPC efforts with fraudulent tactics, resulting in a decrease in legitimate leads and squandered ad budgets. Understanding how to identify and thwart click fraud is crucial for maximizing your return on investment (ROI) and safeguarding the effectiveness of your PPC campaigns. What Are Click Frauds? The Growing Threat of Ad Fraud in the Digital Advertising World.…

One of the most attractive features of WordPress is its SEO-friendly design. The platform’s themes are structured with clean and organized code, which search engines appreciate. Moreover, its intuitive content management system makes it easy to manage websites, keeping content fresh and engaging for visitors and search engines alike. Leveraging the right SEO plugins can further enhance your website’s visibility, helping you attract more traffic and achieve better search engine rankings. The Role of WordPress Plugins in SEO WordPress plugins extend the functionality of your website by adding powerful features that can improve SEO, boost speed, enhance security, integrate social…